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nok nok
15 Jul
3 Min read

10 Years Later – How Nok Nok Labs brought about a change in strong and passwordless authentication  

July 15, 2021 Nok Nok News Company News 0 comments

10 Years Later – How Nok Nok Labs brought about a change in strong and passwordless authentication  

By David Strom

Nok Nok Labs came into being, a decade ago and is having its’ moment in the spotlight. The company has seen the FIDO standards become adopted around the globe, in some cases with very large scalable deployments that involve millions of end users and sold more than 500M key pairs. Along with helping to assemble the beginnings of the FIDO Alliance, Nok Nok engineers were co-creators of this now well-established set of authentication standards and have continued to innovate (with 50 patents filed), integrate and improve upon them in the past decade.

Nok Nok’s success is well deserved, especially in light of the recent unprecedented funding announcement by Transmit Security, the need for better authentication processes thanks to the continued expansion of breaches during the pandemic (Solar Winds breach, Biden’s Executive order for MFA, Ransomware Attacks and the continued use of compromised credentials as the source of 80% of breaches (Verizon DBIR). Also it is quite timely, thanks to the Covid pandemic and having an expanding remote workforce and a larger volume of online shopping. These stronger authentication mechanisms have helped to build consumer and business confidence in their logins and transactions.

Nok Nok’s authentication products validate the need and the market adoption for these new authentication solutions. One of the interesting aspects is the more frequent usage of the phrase “passwordless authentication.” (The news story by Transmit Security puts the term front and center, for example.) Indeed, the term now signifies a bona fide market segment, all thanks to FIDO protocols which make it easier for companies to transition, deploy, and manage a more secure solution that is focused on stronger security and privacy.

The FIDO Alliance now consists of the three major endpoint device players (Microsoft, Apple and Google). Nok Nok has helped to pave the road for other companies to develop solutions that supports these standards. Nok Nok’s customers include some of the world’s largest banks and other financial services firms, telecommunications vendors, mobile network operators, and SaaS vendors. “We’ve taken an immense amount of pride in our continued innovation beyond the FIDO standards as shown by our years of experience with large, scalable deployments that involve millions of users,” said Phillip Dunkelberger, the CEO of Nok Nok. “We have made it easier to transition, deploy, and manage a more secure authentication solution that is focused on stronger security and privacy.”

Moreover, these new authentication products can deliver superior customer service. As an example, when a T-Mobile customer dials for help on 611, a customer representative doesn’t have to take the caller through an extensive question-and-answer dialog but can authenticate them immediately using FIDO keys. This saves time and reduces the frustration on both parties.

Until Nok Nok came along, there wasn’t a single source of authentications for mobile and web apps, to delegate authentications to third parties (such as during a typical online purchase with your credit card), using adaptive or step-up authentication (such as when a banking customer wants to make a major wire funds transfer) or something that is used by the typical “know your customer” process. That is a lot of different use cases that can benefit from stronger authentications, and we are all better for the past decade of Nok Nok’s developments.

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15 Jul
5 Min read

Nok Nok Labs Delivers the “Power of 5” with 1H2021 Major Momentum & Milestones

July 15, 2021 Nok Nok News Press Release 0 comments

Nok Nok Labs Delivers the “Power of 5” with 1H2021 Major Momentum & Milestones

Early visionary and co-inventor of the globally adopted FIDO standards accelerates sales, product innovation, and customer expansion

SAN JOSE, CA, July 14, 2021 – Nok Nok Labs (Nok Nok™), the trusted leader in passwordless authentication, today announced major market momentum with a number of landmark achievements:

  1. More than 500 Million Key Pairs Deployed: Since the deployment of the first FIDO certified products in 2014,  Nok Nok solutions support hundreds of millions of end-users at internet scale – the largest user base in the industry.
  2. Expanded Global Footprint & Industry Reach: Achieving a presence on 5 continents with FIDO passwordless authentication solutions.
  3. 5 Industry Leading SDKs: (1) App SDK for Apple iOS, (2) App SDK for Android, (3) App SDK for the Web, (4) SmartWatch SDK, and (5) IoT SDK
  4. Support for 5 Strategic Business Applications/Solutions: Enabling passwordless authentication solutions that supports (1) customer mobile app authentication, (2) web app authentication, (3) delegated authentication, and strong customer authentication for (4) PSD2 and (5) GDPR privacy protection.
  5. Continued Product Innovation: More than 50 issued/granted US and global patents that address unique passwordless authentication use cases, including hosted services, key sharing, and IoT.
  6. Deployments that Include 5 of the Top 10 Global Banks: Nok Nok products deliver passwordless authentication for the next generation of mobile banking and Fintech services, including BBVA, MUFG, and Standard Bank.
  7. Deployments at 5 of the Top Global MNO (Mobile Network Operators): Customer benefits include stronger security with a better user experience while enabling expansion to new markets and new revenue streams, including Verizon, T-Mobile, and NTT Docomo.

When Nok Nok co-invented and deployed products that included the first FIDO authentication standards in 2014, the journey began with a vision to deliver ease of use, with stronger security and increased privacy. Since then, Nok Nok has played a leadership role in innovating and widely deploying the solutions that have helped create momentum for the adoption of FIDO standards today. Because compromised username and password credentials continue to be the source of more than 80% of breaches and with the increasing concerns about privacy, as evidenced by the unprecedented trends of users opting out of behavior-tracking applications, never before has the need for identity, privacy and strong authentication been more critical.

“As an inventor of FIDO standards, we helped start this journey because we felt that the internet could not be fully secure without first fixing the password problem,” said Phillip Dunkelberger, CEO of Nok Nok Labs, Inc. “FIDO standards have now been embraced by the world’s largest browsers, operating systems, banks, fintech’s, MNOs and software application providers who need to adopt, deploy, and manage a more secure authentication solution that is focused on stronger security and privacy. Our FIDO-certified solutions lead the industry and are deployed at internet scale – with support for the broadest set of use cases.”

Nok Nok customers report tangible business benefits from these deployments including greater security and increased regulatory compliance, in addition to higher levels of customer satisfaction and engagement. This has been demonstrated through measurable results to organizational effectiveness that include:

  • Improved onboarding success rate, with most reporting a 60%+ reduction in the average time to create a new account
  • 90% reduction in users initiating account recovery
  • 99% authentication success rates
  • Password reset requests going from high double digits to under 10%
  • Elimination of the need for KYC (Know Your Customer) questioning prior to engaging with the customer
  • Reductions in ATO (Account TakeOver), Phishing Attacks, MITM (Man in the Middle) Attacks, and abandoned online shopping carts
  • Greatly reduced help desk and call center operational costs and customer friction

Passwordless authentication has seen a significant surge in strategic importance due to the recent pandemic which accelerated and expanded the need for digitally connected remote workforces––including an increase in online consumer transactions. The Nok Nok™ S3 Authentication Suite (Nok Nok S3 Suite) incorporates and goes beyond global industry standards like FIDO. The Nok Nok S3 Suite is the most widely and globally deployed FIDO-certified solution that has powered billions of consumer authentication events for global banks like BBVA and Standard Bank, and for Telco’s like T-Mobile and NTT DOCOMO, and for other leading customers and partners in various industries.

“Nok Nok Labs helped pave the way for the right players to come to the table (Apple, Google, Microsoft, and others) and has developed solutions that accelerate the adoption of standards-based authentication,” said Jonathan Nguyen-Duy, Vice President, Global Field CISO Team at Fortinet and Advisor to Nok Nok Labs. “I am honored to have recently joined their Business Advisory Board. Nok Nok’s leadership in co-inventing FIDO standards and having the most widely deployed FIDO-based platform has provided a launchpad for the adoption of passwordless authentication solutions.”

About Nok Nok Labs

Nok Nok is the trusted leader in passwordless consumer authentication to the world’s largest organizations. Delivering the most innovative authentication solutions in the market today, Nok Nok empowers global organizations to improve the user experience to access digital services while meeting the most advanced privacy and regulatory requirements. The Nok Nok™ S3 Authentication Suite integrates into existing security environments to deliver a proven, cost-effective, future-proof, and standards-based passwordless consumer authentication solution. Headquartered in Silicon Valley, California, the company has delivered unique inventions and innovations that are protected by a robust global patent portfolio. As a founder of the FIDO Alliance and an inventor of FIDO specifications, Nok Nok is the expert in deploying standards-based authentication, and its industry-leading customers and partners include BBVA, DDS, Inc., Ericsson, Fujitsu Limited, Hitachi, Intuit, Lenovo, MTRIX GmbH, NTT DATA, NTT DOCOMO, OneSpan, SoftBank, T-Mobile, and Verizon. For more information, visit www.noknok.com.

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Founded in Silicon Valey in 2011, Nok Nok is the trusted leader in frictionless, passwordless consumer authentication for the world’s largest organizations.

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Nok Nok: Making Mobile Banking More Secure and Convenient

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“Transactions using mobile devices are rapidly spreading and it is essential to support both usability and security. By combining Hitachi’s abundant system development capabilities and know-how in the financial system and security related fields, and Nok Nok’s globally deployed and proven FIDO certified products, we achieved this compatibility, which led to this adoption.”

– Mr. Nobuo Nagaarashi, General Manager, Financial Information Systems 1st Division, Hitachi, Ltd.

 

The M in MUFG stands for Mitsubishi, which is a combination of the words mitsu and hishi. Mitsu means three. Hishi means water chestnut, and the word denotes a rhombus or diamond shape.  In partnership with Hitachi, MUFG has enabled passwordless authentication solutions across many of the bank’s apps and services.

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intuit

“As an early adopter of FIDO, we’ve seen significant business benefits and are completely on board with continuing to leverage the latest FIDO innovations with our partner, Nok Nok.”

– Rakan Khalid, Group Product Manager, Identity.

 

Intuit has delivered passwordless authentication across mobile applications and devices using Nok Nok’s S3 Suite. The results have reduced customer friction in their Intuit application experience.

Read The Nok Nok Intuit Case Study
Watch the FIDO Alliance Webinar: The Right Mix
Watch Marcio Mello discuss Intuit’s Nok Nok implementation at Identiverse 2019:
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“DOCOMO is a worldwide innovator in providing its millions of customers with simple and strong authentication backed by a standards-based approach.”

– Phillip Dunkelberger, President & CEO of Nok Nok Labs.

 

As one of Nok Nok’s earliest customers, NTT DOCOMO became the first carrier to offer a billing system that is enabled by FIDO, the first to offer a federated Identity system integrated FIDO, and was the first to offer a mobile device that authenticates via the iris biometric modality.

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“Traditionally, one of the biggest challenges of authentication systems has been to balance security with user experience. Due to the FIDO standard, we are confident that both elements work together seamlessly to provide customers with the highest security standards, along with a transparent and agile user experience.”

– Juan Francisco Losa, Global Technology & Information Security Officer.

Nok Nok partnered with banking leader, BBVA to improve the security and user experience of the bank’s mobile banking services through state-of-the-art biometric capabilities.

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“We can no longer rely on passwords for our financial or other sensitive transactions as they are weak, forgotten and easily hacked. We are very pleased with SoftBank’s decision to choose our standards-based authentication platform for their millions of customers.”

– Phillip Dunkelberger, President & CEO of Nok Nok Labs.

 

Millions of SoftBank’s mobile subscribers now have the ability to use biometrics for authentication through the mobile application “My SoftBank Plus”. With this implementation, SoftBank’s mobile users access data with the My SoftBank service using biometrics for a frictionless, simple and fast authentication experience.

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“Aflac is the first Japanese insurance provider to deploy a FIDO-certified solution, and we would like to continue collaborating with Nok Nok Labs to introduce it to banks, insurance industry and other industries.”

– Michihiko Ejiri, VP, Head of Portal Service Division, Service Technology Unit, Fujitsu Limited.

With the Nok Nok S3 Suite, Fujitsu has provided Aflac customers with strong authentication to their mobile claims payment application using any biometrics on their iOS and Android devices. The solution also provides Aflac and their customers with a scalable method to authenticate users that is interoperable with their existing security environments and reduces or eliminates the reliance on usernames and passwords.

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“For our customers, we only use the most secure products on the market that meet their requirements. Nok Nok perfectly aligns within our product portfolio and we are proud of the very trusted partnership.”

– Lukas Praml, CEO of YOUNIQX.

 

YOUNIQX Identity AG, the award-winning subsidiary of the Austrian State Printing House (OeSD) and Nok Nok partnered to deliver a electronic identity system (eID) for the citizens of the country of Liechtenstein.  This deployment represents the first time that Nok Nok’s FIDO platform has been used to deliver an eID.

FUN FACT
As of 2009 Liechtenstein’s per capita income was $139,100, the highest of any country in the world.

Learn How FIDO Supports EIDAS Regulation
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“Nok Nok’s state-of-the-art, standards-based platform will deliver a tremendous user experience,”

– Steve Bell, Chief Technology Officer at Gallagher

When a horse called Joe took too much of a liking to using a car as a scratching post, owner Bill Gallagher Sr. devised a cunning electrical circuit that delivered a shock whenever the horse rocked the vehicle, and in doing so created a company.  Today, with passwordless authentication from Nok Nok, Gallagher is leading the IoT industry with innovative solutions that work in your office and in the outback.

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“Our Forgot Password flows were running at about 65%. After we rolled out FIDO by Nok Nok, our forgot passwords dropped to 7%.”

Michael Engan, T-Mobile

 

Using the Nok Nok S3 Suite, T-Mobile has become a leader in carrier adoption of passwordless authentication. Their solutions have reduced forgotten passwords and dramatically improved customer satisfaction.

Watch Michael Engan from T-Mobile talk about their implementation of Nok Nok’s S3 Authentication Suite at Identiverse 2019.

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