“Guest Checkout” is a common option when consumers are asked to create yet another password. When a consumer doesn’t create an account, it’s more difficult for merchants to engage personally with the customer, enroll them in loyalty programs, automate billing, and generally collect data which has become more difficult with 3rd party cookies going away. It’s a material loss when you consider that customers with individual accounts typically generate significantly higher average order values than those who don’t.
Nok Nok’s solution makes onboarding a breeze, allowing for progressive profiling and onboarding, all without using a password. Sign up and sign in is as easy as swiping your finger or looking into the camera, and it works on any device. And best of all, no frustration over forgotten passwords!
Merchants can also leverage Nok Nok’s convenient passkey authentication for “Delegated Authentication” programs of credit card networks. When using delegated authentication, the merchant has control over the entire checkout experience – avoiding the need for step-up and reducing transaction abandonment.