© All rights reserved.
nok nok nok nok
  • Solutions
    • Passwordless Authentication
    • Passkeys
    • Secure Payments
    • Compliance
    • Professional Services
  • Industries
    • Government
    • E-Commerce
    • Financial Services
    • Mobile Network Operators
  • Products
    • Authentication Cloud
    • S3 Suite
    • IoT SDK
  • Resources
    • Demo
    • White Papers
    • Videos
    • Testimonials
  • Company
    • About
    • Team
    • Partners
    • Clients
    • Events
    • News
    • Blog
    • Contact Us
    • Support
Free Trial
Sign In
nok nok
Home / E-Commerce / Reduce Cart Abandonment with Passkey Authentication

Reduce Cart Abandonment with Passkey Authentication

  • Author
    Nok Nok News
  • Published
    28 Jun 2023
  • 0 comments
    Join Conversation
E-Commerce FIDO Alliance

Reduce Cart Abandonment with Passkey Authentication

Matt Lourie, Sr. Director of Engineering

Passkey authentication is a solution to streamline the login and registration process, enhancing the overall user experience.

Developers of e-commerce web applications constantly face the challenge of improving user experience and increasing conversion rates. One common issue that online businesses struggle with is shopping cart abandonment. This blog explores the impact of complex login processes on cart abandonment rates and introduces passkey authentication as a solution to streamline the login and registration process, enhancing the overall user experience.

The Problem With Shopping Cart Abandonment

A recent study conducted by the FIDO Alliance sheds light on the significant losses faced by online retailers in the U.S. due to complex login processes. The survey found that 58% of shoppers abandon their carts and halt their purchases due to difficulties encountered during the sign-in process. Password-related frustrations, such as forgetfulness or the need to create new accounts, deter consumers from completing transactions. Additionally, 28% of respondents expressed that the hassle of setting up and remembering new passwords would discourage them from signing up for a new account. The study reveals a clear need for a simpler and more convenient authentication solution.

The Power of Passkeys

Passkeys offer a practical solution to address the challenges associated with complex login processes. Passkeys are a new and better way of signing in to websites and apps without passwords. They are unique digital keys that are stored on your device and verified with your biometric sensor, such as your fingerprint. Passkeys are more secure and convenient than passwords because they can’t be reused, guessed, or stolen. 

In the study, consumers expressed a preference for on-device biometrics, such as fingerprint or facial recognition, as alternatives to passwords. These methods were perceived as quicker and easier to use, with 68% believing they were more expedient than traditional two-factor authentication. Retailers that offer on-device authentication were seen as more invested in  customer experience, privacy, and security, and were more likely to be recommended to others. Passkeys help retailers stand out from competitors and create a positive brand image.

By eliminating the need for users to remember multiple login credentials, passkeys significantly enhance the overall user experience and encourage repeat visits. Users no longer have to struggle with password-related frustrations, leading to increased customer satisfaction and reduced cart abandonment rates.

Nok Nok Makes Implementing Passkeys Easy

Contrary to popular belief, implementing passkey authentication doesn’t require extensive coding or technical expertise. To help web developers, we have created a comprehensive video tutorial as part of our learning series. Our video tutorial demonstrates the step-by-step process of adding passkey authentication to your web app. Watch our video today, sign up for a free trial, and unlock the potential of passkeys to boost your conversions and improve customer satisfaction!

Tagged with:
matt louriepasskeys
Nok Nok News
  • AI Brings Need for Robust Security
    Previous PostAI Brings Need for Robust Security
  • Next PostCyber Hero Micro Briefing Series with Rolf Lindemann
    Cyber Hero Micro Briefing Series with Rolf Lindemann
  • AI Brings Need for Robust Security
    Cyber Hero Micro Briefing Series with Rolf Lindemann

Related Posts

Nok Nok Expands S3 Authentication Suite
FIDO Alliance Press Release S3 Authentication Suite

Nok Nok Expands S3 Authentication Suite

Passkeys Webinar
Company News FIDO Alliance Webinar

Passkeys Webinar

Open Banking API Security: Risks And Standards
E-Commerce Open Banking

Open Banking API Security: Risks And Standards

All The Major Technology Companies Adopt The FIDO Standard
Company News FIDO Alliance

All The Major Technology Companies Adopt The FIDO Standard

Leave a Reply (Cancel reply)

Your email address will not be published. Required fields are marked *

*
*

Contact Us

Nok Nok, Inc.
2890 Zanker Rd #203
San Jose, CA 95134

(650) 433-1300

[email protected]

Get Google Maps Directions
footer-logo
fido

Latest Posts

  • Nok Nok: Making Mobile Banking More Secure and Convenient
  • Test Drive the Nok Nok Passkey Authentication Solution
  • Nok Nok at the White House
  • Most Organizations Still Using Phishable Multifactor Auth

Navigation

  • Subscribe
  • Resources
  • Careers
  • Support

Nok Nok Labs, Nok Nok, and NNL are all trademarks of Nok Nok Labs, Inc. © 2023 Nok Nok Labs, Inc.
FIDO is a trademark of the Fast IDentity Online, (FIDO), Alliance. All rights reserved.
Terms Of Use and Privacy Policy

About Us

Founded in Silicon Valey in 2011, Nok Nok is the trusted leader in frictionless, passwordless consumer authentication for the world’s largest organizations.

Recent posts

Nok Nok: Making Mobile Banking More Secure and Convenient

Nok Nok: Making Mobile Banking More Secure and Convenient

19 September 2023
0
48
The Mobile Banking Revolution Affords Freedom Mobile banking has become an integral part...
Test Drive the Nok Nok Passkey Authentication Solution

Test Drive the Nok Nok Passkey Authentication Solution

17 August 2023
0
214
Before you buy a new car, you test drive it. Sometimes you test...
Demo
Free Trial
Videos
Contact Us
Support

Contact Us: (650) 433-1300 • [email protected]

Copy
MUFG-800×600

“Transactions using mobile devices are rapidly spreading and it is essential to support both usability and security. By combining Hitachi’s abundant system development capabilities and know-how in the financial system and security related fields, and Nok Nok’s globally deployed and proven FIDO certified products, we achieved this compatibility, which led to this adoption.”

– Mr. Nobuo Nagaarashi, General Manager, Financial Information Systems 1st Division, Hitachi, Ltd.

 

The M in MUFG stands for Mitsubishi, which is a combination of the words mitsu and hishi. Mitsu means three. Hishi means water chestnut, and the word denotes a rhombus or diamond shape.  In partnership with Hitachi, MUFG has enabled passwordless authentication solutions across many of the bank’s apps and services.

Coverage In The Paypers
Coverage In Finextra
intuit

“As an early adopter of FIDO, we’ve seen significant business benefits and are completely on board with continuing to leverage the latest FIDO innovations with our partner, Nok Nok.”

– Rakan Khalid, Group Product Manager, Identity.

 

Intuit has delivered passwordless authentication across mobile applications and devices using Nok Nok’s S3 Suite. The results have reduced customer friction in their Intuit application experience.

Read The Nok Nok Intuit Case Study
Watch the FIDO Alliance Webinar: The Right Mix
Watch Marcio Mello discuss Intuit’s Nok Nok implementation at Identiverse 2019:
docomo-800×600

“DOCOMO is a worldwide innovator in providing its millions of customers with simple and strong authentication backed by a standards-based approach.”

– Phillip Dunkelberger, President & CEO of Nok Nok Labs.

 

As one of Nok Nok’s earliest customers, NTT DOCOMO became the first carrier to offer a billing system that is enabled by FIDO, the first to offer a federated Identity system integrated FIDO, and was the first to offer a mobile device that authenticates via the iris biometric modality.

Coverage In Find Biometrics
Coverage In Telecompaper
bbva-800×600-2

“Traditionally, one of the biggest challenges of authentication systems has been to balance security with user experience. Due to the FIDO standard, we are confident that both elements work together seamlessly to provide customers with the highest security standards, along with a transparent and agile user experience.”

– Juan Francisco Losa, Global Technology & Information Security Officer.

Nok Nok partnered with banking leader, BBVA to improve the security and user experience of the bank’s mobile banking services through state-of-the-art biometric capabilities.

Coverage In American Banker
Coverage In Planet Biometrics
Softbank-800×600-1

“We can no longer rely on passwords for our financial or other sensitive transactions as they are weak, forgotten and easily hacked. We are very pleased with SoftBank’s decision to choose our standards-based authentication platform for their millions of customers.”

– Phillip Dunkelberger, President & CEO of Nok Nok Labs.

 

Millions of SoftBank’s mobile subscribers now have the ability to use biometrics for authentication through the mobile application “My SoftBank Plus”. With this implementation, SoftBank’s mobile users access data with the My SoftBank service using biometrics for a frictionless, simple and fast authentication experience.

Coverage In Mobile ID World
Coverage In Planet Biometrics
Coverage In The Paypers
Aflac-Japan-800×600-1

“Aflac is the first Japanese insurance provider to deploy a FIDO-certified solution, and we would like to continue collaborating with Nok Nok Labs to introduce it to banks, insurance industry and other industries.”

– Michihiko Ejiri, VP, Head of Portal Service Division, Service Technology Unit, Fujitsu Limited.

With the Nok Nok S3 Suite, Fujitsu has provided Aflac customers with strong authentication to their mobile claims payment application using any biometrics on their iOS and Android devices. The solution also provides Aflac and their customers with a scalable method to authenticate users that is interoperable with their existing security environments and reduces or eliminates the reliance on usernames and passwords.

Coverage In Find Biometrics
Coverage In Find Authority
lichtenstein-800×600-1

“For our customers, we only use the most secure products on the market that meet their requirements. Nok Nok perfectly aligns within our product portfolio and we are proud of the very trusted partnership.”

– Lukas Praml, CEO of YOUNIQX.

 

YOUNIQX Identity AG, the award-winning subsidiary of the Austrian State Printing House (OeSD) and Nok Nok partnered to deliver a electronic identity system (eID) for the citizens of the country of Liechtenstein.  This deployment represents the first time that Nok Nok’s FIDO platform has been used to deliver an eID.

FUN FACT
As of 2009 Liechtenstein’s per capita income was $139,100, the highest of any country in the world.

Learn How FIDO Supports EIDAS Regulation
Coverage In Mobile ID World
Coverage In The Paypers
Coverage In Biometric Update
Gallagher-800×600-1

“Nok Nok’s state-of-the-art, standards-based platform will deliver a tremendous user experience,”

– Steve Bell, Chief Technology Officer at Gallagher

When a horse called Joe took too much of a liking to using a car as a scratching post, owner Bill Gallagher Sr. devised a cunning electrical circuit that delivered a shock whenever the horse rocked the vehicle, and in doing so created a company.  Today, with passwordless authentication from Nok Nok, Gallagher is leading the IoT industry with innovative solutions that work in your office and in the outback.

Coverage In Biometric Update
Coverage In Mobile ID World
Coverage In Planet Biometrics
tmobile-800×600-1

“Our Forgot Password flows were running at about 65%. After we rolled out FIDO by Nok Nok, our forgot passwords dropped to 7%.”

Michael Engan, T-Mobile

 

Using the Nok Nok S3 Suite, T-Mobile has become a leader in carrier adoption of passwordless authentication. Their solutions have reduced forgotten passwords and dramatically improved customer satisfaction.

Watch Michael Engan from T-Mobile talk about their implementation of Nok Nok’s S3 Authentication Suite at Identiverse 2019.

We use cookies on this website to improve functionality and performance, analyze traffic to the website, and enable social media features.  To learn more, please see Cookies in the Privacy Policy. Please click ACCEPT to agree to these terms.

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

3rd Party Cookies

This website uses Google Analytics and other services to collect anonymous information such as the number of visitors to the website and the most popular pages.

Keeping these cookies enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Additional Cookies

This website uses the following additional cookies:

(List the cookies that you are using on the website here.)

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Cookie Policy

  • 日本語